The issue of photo manipulation on social media has long been a concern for many, but with the technology now increasingly extending to videos, should authorities intervene?

Nowadays only an app is needed to completely transform your real look, you can narrow your face, change the shape and size of your eyes, or give yourselve a digital nose-job.

Originally you could only do this work on photos, but technology has increasingly grown in its effectiveness since so now you are able to alter how you look in short selfie videos.

These tools can be considered unhealthy, in that they promote an unrealistic view of beauty that can be dangerous, particularly for impressionable children and young adults.

While no-one is trying to get the tech banned, there have been increasing moves to force social media advertisers and influencers – people who are often being paid to promote products in a more informal way – to admit when they have altered their physical image.

Norway introduced a law in 2021 that requires these two social media groups to indicate whether a photograph has been retouched. France is now going one stage further, and is in the process of demanding the same requirement, but for both photos and videos.

Meanwhile, the UK is now looking at the same issue. However, it remains to be seen whether the law will target just adverts on social media, or influencers as well.

It’s undeniable the strong positive relationship between a person’s attractiveness and their ability to sell to us. This tech is helping a lot of people who are not confident enough to present on social media  and to stop feeling left out which is something positive, but if this could be done with transparency, lots of current psychological problems such as anxiety, suicidal thoughts, and depression could be reduced.

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